New Delhi, India, 12 November, 2014 – Digital cinema leader Barco is proud to announce the first completed installation in New Delhi of its Auro 11.1 by Barco immersive sound technology. Place of implementation is the PVR multiplex in the Pacific Mall, Tagore Garden; one of the busiest places in India’s capital. The project also marks the first installation of the Auro 11.1 technology in the North of the country.With 1,116 seats and six screens, the PVR multiplex in the Pacific Mall is one of the most popular destinations for movie aficionados in New Delhi. With 454 screens, 102 properties in 43 cities, PVR Cinemas is India’s largest cinema exhibition company.
A different sound
To strengthen the popular multiplex’s reputation and help differentiate it from local competition, PVR Cinemas decided to equip the theater with ‘Auro 11.1 by Barco’ immersive sound technology in Auditorium 4 of PVR Pacific Mall, Subhash Nagar, New Delhi. This unique speaker layout, based on three axes (width, depth and height) reproduces a stunning sound experience, in which sounds are truly coming from all around and above. The result is true-to-life sound reproduction, enabling the audience to position sound sources correctly in space without the need for more expensive solutions requiring extremely high channel counts and more amplification
Quest for exquisiteness
“In our search for a technological edge that could amaze our patrons while strengthening the brands position as one of the hotspots for movie lovers, we couldn’t ignore Barco’s immersive sound technology,” explains Tarun Mazumdar, Vice President – Engineering at PVR Cinemas. “We were absolutely blown away by the system’s exquisite performance, and are confident that this investment marks the first step towards a bright future for PVR.”
Brian Claypool, senior director strategic business development at Barco concurs: “Evidently, we are overwhelmed with pride that such a renowned and respected company like PVR Cinemas selected our immersive sound technology to differentiate itself from the competition. We hope that this agreement will prove to be but the first part of a fruitful collaboration.”